How To Start A Photography Business – Knowing When You’re Really Ready And Knowing Other Differences

Here’s a question: How do you know when you’re ready to start a photography business? Answer: When you ‘know’ that you ‘know’ (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.

Tip #1

Think about it, the art of taking pictures is getting easier and easier – especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.

But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy – simple). Successful photographers aren’t necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also don’t confuse the quality of their photography with the need to plan, market and operate their photography business.

Don’t be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you don’t consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the ‘starving artist’ club! There’s a reason why they’re ‘starving!’

Once you do start a picture-taking business, every day that you’re in business there’s opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.

Compliment vs Reality – Tip #2

Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and ‘raves’ how good it looks and how ‘valuable’ it ‘should’ be! Somewhere in their raving they proclaim, “you should sell that, you’ll probably make a lot of money!” Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a “diamond” that you can sell and that will change your ‘status’ in life. Here’s a test: the next time you receive such a ‘compliment,’ do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same ‘expert’ that just raved about your valuable artwork will pass on the ‘opportunity’ to grab up your ‘valuable’ artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.

Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.

Research Builds Confidence – Tip #3

Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what you’re buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 – $300 a day overnight – for obvious reasons. Also, there are no “secrets that the pros don’t want you to know!” There is information that you do not know now. But, isn’t information that is unknowable or impossible to find out – they’re just unknown to you at this time. Do your research. Besides, if they’re for sale, how “secret” can they be? Do your research

In the business of photography, it is more profitable to specialize. Specialization (also referred to as your “photography niche”) is how your customers will find you. Another development of technology is how customers – those who can afford and are willing to spend money for photography – find the photography that they buy. They look for something specific (in photographer speak that means “photography niche”). Go online and do a search on “photography niche” and take advantage of the information available. Remember, read before you buy; there are no “secrets that the pros don’t want you to know;” and great photography does not sell itself. In the world of business, nothing does.

For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for “photography marketing” or “marketing for photographers” or “amateur photography tips” or “how to sell photos online” or “how to start a photography business” etc. etc. Read before you buy.

Know And Start Where You Are And Be ‘Sincere’ – Tip #4

Start where you are with the equipment that you have. If you don’t have a photography studio don’t take on photography jobs that require a studio. Don’t be all things to all people – remember, specialize (research “photography niche” – you’ll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job – that’s a red flag that you’re not ready, yet. In successful photography, the profit is in the “photography niche” and your understanding of that simple difference.

Doing your research will prepare you for one of the biggest challenges most photographers have – pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldn’t! Do your research. Search “photography pricing,” for example. The information is available and most of it is free. Remember, read before you buy.

In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you don’t know – and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.

Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.

Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded – “sincerity, be sincere – even if you have to fake it!”

The History, Present and Future of Aerial Photography in India and The Rest of The World

Aerial Photography refers to capturing shots with the help of an airborne camera. A sea change has been witnessed in the field of Aerial Photography during the course of over 14 decades of its glorious history. Back in 1858, a French photographer named Gaspard-Félix Tournachon, for the very first time, succeeded in carrying out a session of Aerial Photography with the help of a hot air balloon tethered at the height of 80 meters. Unfortunately, none of those priceless shots has survived to this day. Two years later, in 1860, Samuel Archer King and Wallace Black captured Boston from a height of 630 meters. Fortunately, this aerial photo has survived, and it now goes by the name of Boston, as the Eagle and the Wild Goose See It.

Initially, Aerial Photography was carried out with the help of pigeons, kites rockets and balloons. In 1897, Alfred Nobel became the first human being in the world to succeed in capturing an aerial photo with the help of a rocket-mounted camera. Nine years later, in 1906, George Lawrence captured San Francisco before and after the infamous earthquake. Lawrence succeeded in carrying out this session of Aerial Photography with the help of a 49-pound camera mounted to the height of 2000 feet with the help of a train of as many as nine kites. L.P. Bonvillan, in 1908, captured the very first aerial photo from an airplane. During the first World War, detailed maps were prepared with the help of Aerial Photography.

Fortunately, the professionals did not take a long time in making pigeons obsolete in this regard, but the use of kites and balloons for mounting the camera to the desired height continued, and a few professionals still use it for the same purpose. However, manned planes and drones, these days, are the most popular carriers of aerial cameras.

Drones are preferred by most of the professionals over their manned counterparts owing to the ability of the former to capture equally good shots without involving a whopping amount of money.

The lighting conditions in the area that needs to be captured with the help of a drone should be perfect. In this context, ‘perfect’ refers to reasonable light. Contrary to popular belief, too much of sunshine isn’t healthy for drone photography. According to most of the professionals, the best time for carrying out Drone Photography is just before the sunset. The quality of the concerned lens should be superlative since it invariably plays a vital role in deciding the fate of each and every aerial shot. It is highly recommended to refrain from using drones for photography on days when it’s raining, snowing or windy out there no matter how advanced the concerned drone may be since the results will, almost always, be disappointing.

Drones are popular not only popular because of the reasonable cost involved with them but also because of their versatility. The duration for which a drone can stay airborne varies from model to model, and a drone either comes bundled with or without a built-in camera. So, coming across a drone that fits the bill no matter how specific the need may be is always easy.

The use of gimbals in drone photography is recommended since they enable the drone-mounted camera to capture stable footage. These days, there is no dearth of drones that can capture footage in 4K and this is one of the reasons why the concerned shots are detailed in nature.

These days, filmmakers in all parts of the world have started to use drones for capturing stunning footage that looks great on the big screen. So, the reliance on land-based cameras has now started to witness a decline in filmmaking that isn’t drastic, but reasonable won’t be an inappropriate word to use for the same. Such a decline is also being witnessed in many other fields.

One of the most important applications of Aerial Photography is in the field of Disaster Management. Drones can easily capture clear footage of any area that is difficult to access via foot. The same drones also facilitate the rescue operations by capturing the areas that are severely hit by natural disasters like earthquake and flood. Drones, these days, are also being used for monitoring the construction of any illegal structure to ensure that they can be demolished as soon as possible.

Most of the builders in all parts of the world have started to use drones for coming across the most conducive sites for carrying out the intended construction.

For carrying out Aerial Photography in any part of the world, you need to comply with the guidelines laid down by the concerned authority and India is no exception to this fact.

The most important guidelines laid down by the Directorate General of Civil Aviation for carrying out Aerial Photography in India are as follows:

1: A drone flying in India needs to stay in the Visual Line of Sight.

2: Drones in India are prohibited from flying in controlled airspace.

3: It is mandatory for all the operators in India who want to fly a drone at/above 200 feet above ground level in the uncontrolled airspace to have an Unmanned Aircraft Operator Permit issued by DGCA.

4: A drone flying in India should have a Unique Identification Number issued by DGCA.

Visit the official website of the Directorate General of Civil Aviation to make yourself aware of all the concerned guidelines in detail.

For carrying out Aerial Photography in Australia, the operators need to have a certificate as well as a license issued by the Civil Aviation Safety Authority. In Australia, drones that weigh under 2 kilogramme can be used for commercial reasons.

In the United States of America, the Federal Aviation Administration only allows the operators who are licensed pilots to fly a drone. The operators should always keep the drone in the Visual Line of sight and ensure that everyone in America stays unharmed with such operations. Visit the official website of the Federal Aviation Administration to acquire the awareness of the detailed guidelines.

The United Kingdom is considering to come up with reasonable laws for the individuals who wish to carry out Aerial Photography, but as of now, there are just a few guidelines that need to be complied with for carrying out the same. Currently, anyone in the UK can buy and fly a drone that weighs less than 20 Kilogramme. The drone should always be in the Visual Line of Sight that refers to the height of 400 meters. For flying a drone beyond the 400-metre mark, the operators need to have the formal permission from the Civil Aviation Authority. The drone should maintain a distance of at least 150 meters from any area that is flooded with people. A drone in the UK can’t be used for commercial purposes. Visit the official website of the Civil Aviation Authority to know about all the guidelines in detail.

In Ireland, the operators need to register all the drones weighing over 1 Kg with the Irish Aviation Authority. While flying, all the drones in Ireland should always maintain a distance of at least 5 Kilometres from each and every aerodrome. A drone is prohibited from flying in a civil airspace or an airspace controlled by the military. Visit the official website of the Irish Aviation Authority to know about all the guidelines in detail.

In India, Aerial Photography doesn’t date back to many years in the past, and therefore, it isn’t as popular as it is in a few other parts of the world, but the awareness of this acclaimed method of capturing shots is now spreading at a gradual pace. A considerable number of Indians have now realised that Aerial Photography is better than its land-based counterpart in many ways and this is the reason why they are now more interested in the former than the latter.

Aerial Photography is playing an important role in the growth of India’s tourism sector by tempting millions of people across the globe to pay a visit to a large number of monuments, shrines and many other tourist destinations in India at least once. The growth of India’s real estate sector also owes a lot to the impressive shots captured through drone-mounted cameras since they have proved to be successful in encouraging the potential buyers towards the piece of land that has been put on sale.

An impressive number of business houses across India have now started to use the aerial footage for advertising their products and services, and they are happy with the results.

Aerial Photography in India is expected to witness a surge in the number of takers in the future because the number of service providers in the concerned field is increasing and consequently, the cost of availing Aerial Photography services is expected to come down to the point when most of the Indians will call it affordable. Currently, despite being interested, a lot of Indians can’t afford to opt for Aerial Photography.

Top 4 Reasons Why You Should Consider Using Photo Effects To Spruce Up Your Shots

There are countless people out there who love taking pictures of just about every other thing that comes their way. At times, the passion that people hold for photography is so intense that even what their cameras can achieve seems to lack for them. For this reason, they are always on the lookout for ways through which they can enhance their pictures and achieve that impeccable look. This is perhaps why the utilization of cool photo effects has gained such immense popularity in the last couple of years. The best part about learning and using photography effects is that the entire procedure is a whole lot of fun. Moreover, considering that you would get to see an outstanding end result, the entire process turns out to be rather fulfilling. Now, there are many different benefits that you can avail when you add photo effects to your shots. Let’s take a look at them:

You get to enhance your photos

There isn’t a single photography enthusiasts out there who wouldn’t want to ‘perfect’ his or her shots. With the help of photo effects, that is just what you would get to do. The best part is that there’s literally a world of photo effects for you to choose from, and irrespective of the one you choose, it is totally going to take your photo to the next level, and give you the sort of results that you have always desired.

Gives your photos a truly unique and exclusive touch

Obviously, when you apply a unique photo effect, it is going to give your photos an exclusive touch. This is particularly possible for the reason that there are so many photography effects for you to choose from. For a truly unique outcome, it is highly recommended for you to experiment a bit with different effects. Try out combinations and see how they would make your images stand out. With the help of cool photo effects, your photos are literally going to have that one-of-a-kind touch.

Gives your photos a more professional appeal

Considering that you’ve just started out with photography, people really wouldn’t expect your photos to have the professional, immaculate look. However, you can now surprise them with impeccable images that you can easily tune up with the help of photo effects. This way, you can actually show off that you take photos like a professional!

Helps conceal errors

No picture can ever be taken perfect. There would always be some small error or imperfection left behind for you to deal with. Well, if that is the case, then you can easily make use of photo effects to conceal all those errors just so you don’t have to worry about people getting to notice them. With just a single glance, the viewers of your images are totally going to be impressed by your photography skills!

With so much to offer, there is simply no reason why you should refrain from the utilization of photo effects. Just make sure that you use them in moderation!